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Foster Keencut becomes Foster
May 11, 2018
Keencut is a huge name in the paper finishing industry, known world wide for their high quality cutting equipment. They have been building some of the most popular multi-substrate cutters for the post-press process for over 65 years, and are experts in the field. The North and South American distributor for the Keencut brand, previously called Foster Keencut, officially changed their name in 2015 to simply "Foster".
Ted Browsky, Foster's CEO, commented on the reason for the change: "In recent years, Foster offerings grew beyond the popular Keencut products to include lifters and other equipment used by the same customers that have long valued the Foster Keencut cutting products. Foster remains the exclusive North and South American distributor for the popular Keencut brand. Our new name reflects our expanded product line."
The expansion of their product line is quite extensive, and they have a strong hold on a huge part of the market for these kinds of material handling products, including for print shops, book binderies, and other corporate and business users. The North American and South American division of Keencut was founded as "Foster Manufacturing" originally, and was most commonly known as "Foster Keencut", but by simplifying their name, they prove that they have grown beyond the compounds of some of the best cutters on the market, to now offer some of the best material handling products on the market.
Foster continues to offer unprecedented manufacturer warranties on their products, most including a 20 year warranty on bearings and 5 year warranty on general parts. No one else in the industry offers this length of warranty for free with their products, which is just one of the many reasons why Foster is a leader in the market -- they truly stand behind their equipment quality. They also offer accuracy guarantees with specific accuracy ratings, as well as strong clamping power that prevents your unique materials from shifting during cutter (a rarity in the rotary cutter field).
As an official dealer of Foster products, we work directly with them at every step, and we are so proud to offer their products that truly outshine any other. Check out all of the Foster products we offer here, or give us a call at (866) 537-2244 to discuss your individual needs, so we can guide you in the right direction.
Are you one of the thousands of happy Foster/Keencut product owners? Email me at mallorym@binding101.com with your success story to be featured.