Graphic designers and print color specifiers are always on the lookout for new colors and finishes. Color trends in other industries cross over and create demand. Advanced color technologies produce new hue and finish options that spur the imagination. New clients want to be differentiated in their color branding. Clearly, in planning the new Pantone Plus Series®, adding more colors was in order. At the same time, many high-profile brands are firmly and very profitably identified with a color based on the traditional Pantone Matching Series®. Many value proposition messages are evoked by brand color alone – e.g., Barbie pink, Coca Cola red, and UPS brown (the company has even added the word “brown” to its tag line.) Color is a highly valued corporate asset and is strongly associated with a company’s identity and brand. It is because of this that the new Solid Pantone Plus Series® colors has preserved all of the existing Pantone® Matching System colors.
In addition to the original Pantone Matching Series® colors, The Pantone Plus Series® features 224 new solid colors that have contemporary relevancy and impact, and expand creative options. Our formula guides and chips books now contain 1,341 solid colors. Printers and prepress personnel will be glad to know that all the new solid colors in the Pantone Plus Series® are created using the existing 14 Pantone Matching System® Basic Color Inks - requiring no investment or reconfiguring to provide quality reproduction of the new color additions. Any printer worldwide can easily reproduce the new colors. Another significant production advancement is that all of the new Pantone® Solid Colors are printed using a uniform ink film thickness (1.3g/M2 for coated, 1.6g/M2 for uncoated) making them easily matched on press. Color numbering for the additional solid colors starts at
Pantone® 7548 and ends at Pantone® 7771.
Learn more about the changes of the Pantone Plus Series with this printable PDF
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